Search Intent and the Coming Machine-Learning Revolution

Dawn Anderson

Viola Eva

10/10/2019 : 11:10 - 12:10

Salon E

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There is a lot of talk about intent-driven search, but just how are the latest developments in machine learning and natural language modeling such as Google's BERT contextual machine learning pre-trainer going to take this language (and therefore words context) to the next level? BERT is thought to have been the biggest thing in machine learning in years because BERT can see far beyond the standard one direction context-window tools which machine learning programs (including Tensorflow) have used before to understand words meaning, and is causing a huge storm in the machine learning world. Grasp the impact for SEO and how can we take the understanding of these new developments into consideration to future proof our SEO strategies in this next wave of machine learning.