Search and Social Reputation Management
Break down why Reputation Management is so important. Learn how consumers use reviews and other research during the purchase process, and how businesses can impact the buyer's decisions with careful planning. See how Google (and maybe Bing) have baked/are in the process of baking reputation into general search and local search. Learn how to monitor and manage your online reputation and determine what you can do in light of updates by Google and Bing. Acquire references and resources to improve your online reputation management efforts.