Amazon SEO and PPC

Evan Facinger

10/10/2019 : 11:10 - 12:10

Salon F

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When it comes to Search and eCommerce, no one dominates quite like Amazon. Amazon rose to overtake Google back in 2016 and now 62% of customers start their search for a product on Amazon. 70% of Amazon searchers never click past the first page of search results and 35% of Amazon searchers click on the first product featured on a search page. What would you say is a good conversion rate for your site? 3-4%? Current conversion rates on Amazon are around the 13% mark for standard customers and for Amazon Prime members it's 74%. See how Amazon is a major factor in both SEO and paid advertising and get a step-by-step guide to on setting up your Amazon account and getting the best ROI.