Smarter Content Marketing and Content KPIs

Casie Gillette

Rob Garner

10/9/2019 : 10:30 - 11:30

Salon E

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Establishing a basis for measuring performance is key. It is a critical cornerstone of any content marketing program, strategy, and/or tactic. Make your content work smarter. Strategies include content promotion, repurposing, taking content beyond blogs, setting KPIs, the proper ways to measure content marketing KPIs, the metrics to keep an eye on, and more.