"SEO, Web, and Content Performance Metrics"

Francois Goube

Jennifer Hoffman

Michael Stebbins

10/8/2019 : 10:30 - 11:30

Salon B

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This session will break down the impact technical SEO and web performance metrics have on business growth. Our speakers will provide case studies and examples to show how critical the right SEO strategies are for success, and the negative impacts resulting from improper SEO implementation. They will also look at content engagement metrics such as data collection methods and weighting options, specific examples using Screaming Frog, and Google Analytics and API data import into Google Sheets.