YouTube as Part of the Marketing Funnel

Bryant Garvin

Candice Harwood

10/8/2019 : 16:05 - 17:00

Salon D

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Many marketers and industries do not know how to reach the right audience and get views they want on YouTube. They also don't know how to use their videos as a marketing funnel. Review YouTube's impact on SEO Drink in effective content creation strategies - how to keep things conversion focused, and what to do when you lack ideas. Study video optimizations tactics to deploy during and prior to the upload process (subtitles, descriptions, title selection & targeting) Learn how to utilize the video as an additional sales tool and drive traffic to the video via Facebook ads.