Things not Strings
Google introduced things to strings back in 2015. The seismic shift was perhaps not immediately obvious to most of us at the time. Fast-forward four years and we are all onboard. There is no doubt "things"" (Entities) are the fundamental building blocks of everything SEO - any strategy with aspirations to last beyond the end of this year must have Entities / Things at their core. Discover what is meant by entities, what an entity-based strategy looks like and learn the practical steps you should take today to ensure that you are a winner both in the entity-based search of 2019, and also the entity-based search of 2020 and beyond."