Old Content vs. New Content vs. Refreshed Content

Ben Cook

Danny Goodwin

10/10/2019 : 14:10 - 15:15

Salon E

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Which content is beyond redemption? Look at the life cycle of content from the lens of quality content. Topics include: How to audit and evaluate existing content: Discover the most important elements you need to know so you can make informed decisions about the fate of your existing content - whether you should improve it or remove it. The difference between high-quality and low-quality content. Learn what Google has said over the years about the importance of quality content and the dangers of removing content, plus some actual metrics (e.g., pageviews, organic traffic, links, conversions, engagement, rankings) you can use to make data-driven decisions about whether your content is high or low quality. A repeatable methodology for systematically removing the clutter from your website so you can rank better in the search results and get more traffic. How making content changes can help your rankings and traffic.