Content Marketing and Sustainable Link Building Strategies

Erik Stafford

Jake Bohall

10/9/2019 : 11:40 - 12:35

Salon B

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Link building is hard, and it is only going to get harder. If you want to succeed at SEO in 2019, you need to be earning links which your competitors can't copy, and that means editorial links from the world's biggest publishers. Yet, many content marketing and digital PR campaigns fail to earn links at scale and fail to meet KPIs. Look at ways to run a linking campaigns: Why Simple Campaigns Often Earn More Links How to Make Your Content Relevant to Multiple Countries & Regions How to Launch Campaigns Which Can Be Updated Periodically Where to Find Trusted & Authoritative Data How to Find the Right Journalists to Pitch To What a Great Outreach Email Looks Like How to Turn Unlinked Brand Mentions Into Links