On-Site Search Optimization

John Sherman

10/8/2019 : 11:40 - 12:45

Salon A

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Almost every website has some sort of internal search mechanism, yet research has shown that nearly 84% of companies don't actively improve or measure their on-site search. The ultimate irony is that search marketing focuses heavily on data-driven marketing, yet, for the most part, it ignores people who are already engaged and who are actively looking for something that they already think you have. Data shows that people who perform an on-site search are more likely to convert, are more likely to return and buy and are more likely to visit again. This session will identify several of the most common failures in site-search and show attendees ways to either fix them or mitigate the frustration so customers can find what they are looking for.