Competitive Research

Robert Brady

Shelly Fagin

10/9/2019 : 10:30 - 11:30

Salon F

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Everyone knows about the Google Ads Auction Insights tool. Everyone has used online SEO tool services to snoop on competitors. But due to scandals (i.e. Cambridge Analytica) and governmental pressure, advertisers today have an unprecedented view into what competitors are doing with their digital advertising efforts. This session will cover everything you need to know about competitive research. From an advertising perspective, explore:Using scripts to pull Auction Insights data automatically from Google Ads, graph it & help you easily identify major shifts in competitor behavior Getting into competitors' best audiences so they basically gift wrap their best stuff and send it to you. Researching your competitors Facebook advertising efforts to keep your social game on point. Tapping into the new Bing Competition tab. From an SEO perspective: Different methods to perform an in-depth strategic analysis for Local SEO businesses search optimization. Diagnosing why certain businesses rank at the top of the SERPs in your local niche and how to reverse engineer it and apply that knowledge to your site. Analyzing data to determine areas of opportunities for potential quick wins. How to find SEO vulnerabilities of your top competitors and how to use that to your advantage. Why building Authority matters in local and different ways to build it How to utilize old school PR tactics to get publicity for your local client. Signals you may be ignoring but shouldn't. Top Tools to utilize for Local SEO.