Bing - Quality Raters Guidelines
Join Bing Senior Program Manager Nagu Rangan, in charge of content quality, for an open conversation on SEO, why understanding the search quality raters guidelines is crucial to long-term success and how you can still optimize for the machines without chasing the latest fad or risking dreaded ranking penalties. Learn: - How Bing is using its own set of search quality raters guidelines to improve the Bing search ranking algorithm and evaluate search relevance. - How Bing thinks about SEO as a bridge between search quality and actual rankings. - How much SEO is too much SEO and how optimizing solely for the machine can be a slippery slope towards webmaster guidelines violations and long-term ranking penalties.