Social Media: What's Working and How to Audit Your Strategy
There are endless amounts of social media strategies discussed, and every business experiments to determine what will work for them. But, without the right expertise, it can be difficult to truly tell what is working and what is not. This session will cover the variables to consider and the areas to audit in your social media marketing strategies. Attendees will learn which tools can help them gather the data they need to ensure marketing goals are met.