GA Strategies for Reaching Your Target Audience

Joe Martinez

Kenny Hyder

10/8/2019 : 15:00 - 16:00

Salon F

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You can spend a lot of time and money on a persona study in the hopes of reaching customers that will result in conversions, or you can use Google Analytics to help you target the right audiences. In this session, Joe and Kenny will show you strategies that will help you create ads, without the guesswork, that will target the interests of your audience. This session will cover: How to use Google Analytics for awareness campaign targeting How to utilize referral traffic to build upon direct placements Understanding conversion data so you can find the placements that will push growth. How to utilize URLs as custom affinity and custom intent audiences, and learn the value of custom affinity and intent audiences. Not meeting impression share goals and expanding intelligently with the help of Google Analytics. Looking at Affinity and In-Market reports to find out which interests targets should be tested first. Segmenting Affinity and In-Market reports to figure out who we should be targeting. How to use site search data to improve awareness campaign performance. Real-life examples and how we can use audiences in Google Analytics to prove the value of Display and Video beyond assisted conversions.