Winning in the Web of Reviews

Jason Brown

Thomas Ballantyne

10/10/2019 : 14:10 - 15:15

Salon C

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We all know reviews impact buying decisions, build or erode trust, and heavily influence sales. However, having a winning review strategy isn't an easy task. Understand all the different aspects and considerations a business needs to consider when creating a review strategy that is helpful, results in new customers, and is also considered ethical by the search engines. Learn what to do and what not do.